Access key ad buying trends among top TV advertisers ahead of the upfronts. Download Report>

Planet Fitness TV Spot, 'Battle Gym'

National Airings
🔒
First Airing
🔒
Last Airing
🔒
Creatives
🔒
Recently Aired On
🔒
Est. Spend
🔒
TV Impressions
🔒
National Impressions
🔒
Local Impressions
🔒

There's a Better Way to Measure TV & Streaming Ad ROI

Screenshot of product dashboard
  • Real-Time Ad Measurement Across Linear and CTV
  • TV Ad Attribution & Benchmarking
  • Marketing Stack Integrations and Multi-Touch Attribution
  • Real-Time Video Ad Creative Assessment
Get a Demo Today

In this Planet Fitness commercial filmed in the style of The Hunger Games series, we are taken inside a dimly lit weight room filled with rugged, buff people where a female announcer declares that the reckoning has begun. We soon see a confused looking woman dressed in regular exercise apparel, standing in the spotlight. Before slowly realizing that she's expected to fight the very large, angry man, she tries to reassure everyone that she just came to go on the treadmill or to use the "ball thing" for her abs. When the "Lunk Alarm" goes off and the woman finds she is at a Planet Fitness location, she is relieved.

Published
December 06, 2015
Advertiser
Planet Fitness
Advertiser Profiles
Facebook, Twitter, YouTube
Products
Planet Fitness Gym Membership
Tagline
“We're Not a Gym. We're Planet Fitness.”
Songs
None have been identified for this spot
Ad URL
http://www.planetfitness.com
Mood
Funny
Actors - Add
Sloan Boettcher ... Female Crossfit Athlete
Agency
Barkley ... Media Agency, Red Tettemer O'Connell + Partners (RTO+P) ... Agency

Have questions about this ad or our catalog? Check out our FAQ Page.