Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About AT&T TV Commercial, 'College Football: Tweet' Featuring Bo Jackson

NFL and MLB legend Bo Jackson holds a competition in his living room to see which former football player can craft the strongest tweet to show their school pride: Ron Dayne, Emmitt Smith or Raghib Ismail. Dayne and Ismail jump at the task. But, Smith has his assistant Rodrick to tweet for him, and then hit him with the "smell good." Emmitt Smith goes to the top of the Strongest of the Strong leaderboard.

Advertiser
Advertiser Profiles
Tagline
“Mobilizing Your World”
Songs - Add
Mood
Funny
Actors - Add
Bo Jackson ... Athlete, Emmitt Smith ... Athlete, Nik Dodani ... Rodrick, Raghib Ismail , Ron Dayne
Agency
BBDO (Agency), BBDO (Creative Agency), BBDO Worldwide (Digital Agency), Hearts & Science (Media Agency)
Screenshots

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