Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Performance Analytics
Data is based on life of ad, unless indicated otherwise

Avg. View Rate
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Performance Analytics
Data is based on life of ad, unless indicated otherwise

Avg. View Rate
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Wells Fargo TV Commercial, 'Password'

A dad tries to guess the password to the fairy cave his daughters have created, complete with a "keep out" sign. His guesses -- giggling goldfish and smelly jelly -- don't work, so he just enters with a forewarning: "Dad's coming in!" Like the man's daughters, Wells Fargo says it recognizes the importance of passwords and security. And the bank adds that it constantly works to improve authentication methods, so you can protect what matters to you.

Advertiser
Advertiser Profiles
Tagline
“Together We'll Go Far.”
Mood
Active
Actors - Add
Coier Amerson ... dad
Agency
BBDO (Creative Agency)

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