Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Kmart TV Commercial, 'Still the Best'

A mother catches a video of her son covering himself with peanut butter on the kitchen floor. In a bathroom, a young girl cuts off her red hair as her mother chuckles and takes a picture to upload onto social media. A girl is mortified when her mom catches her private dance party and a son is disgusted when his mother posts about her "little guy" below a picture he snaps trying to look cool. Moms can be mortifying sometimes for kids, but Kmart suggests giving her a gift this Mother's Day that might give her something to do besides embarrass her children on social media.

Advertiser
Advertiser Profiles
Songs - Add
Mood
Funny
Events & Venues
Mother's Day May 8, 2016
Actors - Add
Daniel Nelson ... teenage son, Shauna Markey ... Mom on iPad, Zoe Burney ... Girl who cuts hair
Agency
Draftfcb (Agency)

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