About Sundown Naturals TV Commercial, 'Shmorange: Baby'
A spokesman sits at a desk in the middle of a field of sunflowers and informs viewers that Sundown Naturals vitamins do not include any gluten, dairy or artificial flavors. To describe this, the company created a new word: "Shmorange," which rhymes with orange, the color of the bottles. The man demands that a baby makes it his first word, but all the infant responds with is gibberish.
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Tagline
“Reach for the Orange. It's 100 Percent Shmorange.”
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Joe Hartzler ... spokesperson , Cornelius Prince Edwards II ... baby in a gray onesie in the nursery
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