You wouldn't mow half of your lawn, run half of a race or groom only one half of your dog, would you? PepsiCo thinks people would never do things with 50 percent effort and believes that everyone should put all of their effort into recycling. Americans only recycle less than 50 percent of bottles and cans and PepsiCo is hoping we can improve that statistic.

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Tagline
“Simple Acts. Big Impact.”
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Funny
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VML (Creative Agency), OMD (Media Agency)

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