Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Performance Analytics
Data is based on life of ad, unless indicated otherwise

Avg. View Rate
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Performance Analytics
Data is based on life of ad, unless indicated otherwise

Avg. View Rate
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About 2016 Cadillac CT6 TV Commercial, 'Forward'

People move backwards in slow-motion in this Cadillac ad, which first aired during the 2016 Oscars. A man walks his dogs backwards, two women jog in reverse and a bicyclist cycles the wrong way as a white 2016 Cadillac CT6 drives through the cobblestone, downtown street. The tan leather interior is highlighted, as well as the optional rear-mirror camera on the automobile. According to Cadillac, "Only those who dare drive the world forward." The car brand aims to "Dare Greatly" with their 2016 Cadillac CT6.

Advertiser
Advertiser Profiles
Tagline
“Dare Greatly”
Mood
Active
Events & Venues
The Oscars 2016 Feb 28, 2016
Actors - Add
None have been identified for this spot
Agency
Publicis New York (Creative Agency), Publicis North America (Digital Agency)

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