Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Cheetos TV Commercial, 'Hide and Seek'

A father is counting down for a game of hide and seek while the rest of his family and Chester run up the stairs. When he finishes his countdown, he begins looking for the rest of the family who are upstairs, eating crunchy Cheetos and equipping themselves with night vision goggles. They cut the lights off to the house, and watch the father stumble around in the darkness while avoiding him. The children lead him into the bathroom where the door shuts behind him and the lights come on. The rest of the family celebrates before the mother pulls a rope, prompting a trap to net her children and Chester the Cheetos Cheetah. Chester concedes that the student has surpassed the master.

Advertiser
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Products
Tagline
“Dangerously Cheesy”
Songs - Add
Mood
Funny
Actors - Add
None have been identified for this spot
Agency
OMD (Media Agency)

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