Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About 2016 Chevrolet Silverado TV Commercial, 'Mobile Office'

A Chevrolet representative meets up with three men on the side of a mountain road. The rep tells the three men to chose a mobile office to drive to a remote work site. They have a choice between the 2016 Chevrolet Silverado with built-in 4G LTE Wi-Fi or a Ford F-150 that does not have Wi-Fi. To compensate for the lack of Internet capabilities, the Ford truck has been equipped with a trailer, satellite antenna, Wi-Fi modem and an assistant named Dolores. All of the men quip that the Ford truck is running on old technology and choose the Silverado for their mobile office. The Chevy rep asks if they all want to take a ride.

Advertiser
Advertiser Profiles
Tagline
“Find New Roads”
Songs - Add
Mood
Active
Actors - Add
Rob Benedict ... Spokesperson
Agency
McCann Erickson (Agency), Commonwealth//McCann (Creative Agency)

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