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Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
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TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
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Attention Score
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Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About 2016 Kia Sorento TV Commercial, 'Participation'

A father and his son are walking back to their 2016 Kia Sorento after a pee-wee football game. Before they arrive at the vehicle, the father, played by Marlon Young, asks to see the boy's trophy. An inner monologue commences. "A participation trophy. But, we won every game..." The father doesn't think that his son's team should be given the same trophy as all the other teams. What's next? Will games start ending with hugs rather than handshakes? Not on his watch. He breaks off the "Participant" title on the trophy and uses a marker to write "CHAMPS" in its place. He gets into the car, hands the trophy back to his son and says, "Here you go, champ."

Advertiser
Advertiser Profiles
Products
Tagline
“Built for Football Families”
Songs - Add
Mood
Active
Actors - Add
Marlon Young ... Dad, Christian Isaiah ... Son
Agency
Initiative (Agency), David&Goliath (Creative Agency)

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