Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Taco Bell $5 Big Box TV Commercial, 'Playstation Virtual Reality Box: Player One'

A Taco Bell customer sits down to enjoy a $5 Big Box when suddenly, lights flash and a burly video game character emerges from a glowing orb while dramatic, foreboding music sounds in the background. In a husky voice, he warns the boy about the chaos to come, when Playstation VR is released to the public, and everyone is plugged in. The lights return to normal, and the boy gets a notification on his phone that he has just won a Playstation virtual reality game set.

Advertiser
Advertiser Profiles
Promotions
Purchase a $5 Big Box for a chance to win a Playstation VR. (expires: 10/19/2016)
Tagline
“Live Mas”
Songs - Add
Mood
Active
Actors - Add
Brady Hender ... winner, Gideon Emery ... post-apocolyptic soldier
Agency
Draftfcb (Agency), Spark SMG (Media Agency)

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