Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About MasterCard MasterPass TV Commercial, 'Fifth Third Bank: New Boyfriend'

At The Cheesecake Factory, a mother and daughter have a conversation while the daughter's new boyfriend stares at his phone. His girlfriend's mom is not impressed with his lack of attention, but her spirits are lifted when he turns his phone over to reveal that he's just paid their check with MasterCard MasterPass. Next stop: shoe shopping.

Advertiser
Advertiser Profiles
Tagline
“Don't Just Buy It, MasterPass It.”
Songs - Add
Mood
Active
Actors - Add
Hugh Scott ... Boyfriend, Madison Lawlor ... girlfriend, Kevin Grasmann ... Voice Over)
Agency
TracyLocke (Agency)

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