Access key ad buying trends among top TV advertisers ahead of the upfronts. Download Report>

General Mills TV Spot, 'Real Rabbit, Real Ingredients'

National Airings
๐Ÿ”’
First Airing
๐Ÿ”’
Last Airing
๐Ÿ”’
Creatives
๐Ÿ”’
Recently Aired On
๐Ÿ”’
Est. Spend
๐Ÿ”’
TV Impressions
๐Ÿ”’
National Impressions
๐Ÿ”’
Local Impressions
๐Ÿ”’

There's a Better Way to Measure TV & Streaming Ad ROI

Screenshot of product dashboard
  • Real-Time Ad Measurement Across Linear and CTV
  • TV Ad Attribution & Benchmarking
  • Marketing Stack Integrations and Multi-Touch Attribution
  • Real-Time Video Ad Creative Assessment
Get a Demo Today

The little bunny who declares himself the "honorary real Trix rabbit" informs viewers that General Mills uses real ingredients such as honey, cinnamon and cocoa to sweeten its cereals. After he concludes his pitch, he announces that it's the moment he's been waiting for. It's time to eat the bowl of Trix! Suddenly, the original Trix rabbit swipes the cereal and reminds the little bunny that Trix are for kids. A rookie mistake!

Published
June 14, 2016
Advertiser
General Mills
Advertiser Profiles
Facebook, Twitter, YouTube
Products
Cinnamon Toast Crunch, Cheerios Honey Nut, Reese's Puffs, Cocoa Puffs, Trix
Tagline
“Love Cereal Again”
Songs
None have been identified for this spot
Mood
Funny
Actors - Add
None have been identified for this spot.
Characters
Trix Rabbit
Animals
Rabbits
Agency
Mindshare ... Media Agency, Publicis ... Agency, Saatchi & Saatchi ... Creative Agency

Have questions about this ad or our catalog? Check out our FAQ Page.

Screenshots
View All Screenshots