Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About AT&T TV Commercial, 'Keep Calm Your Internet's On'

In this comedic montage, the Internet goes down and a family begins to panic as time passes. They must think of other ways to stay entertained: watching their daughter play the keyboard (horribly), using binoculars to spy on neighbors who are watching cat videos, conversing with each other, attempting to "swipe" framed photos and talking to their pet cat. However, some of their ideas end up being stifled by the fact that they are still without Internet. They contemplate seeing a movie until realizing they have no way to check showtimes or what's playing. After finding a Thai restaurant in the phone book, they decide they can't eat there without reading reviews online. Finally, they are desperate enough to have their daughter call her friend and have her read them the Internet over the phone, starting at the beginning. The only problem -- her friend doesn't answer. Viewers are encouraged to get high-speed internet from AT&T and partake in its new mantra: "Keep calm, your Internet's on."

Advertiser Profiles
Tagline
“Keep Calm Your Internet's On”
Songs - Add
Mood
Funny
Actors - Add
Jack Gore ... son, Taylor Richardson ... daughter
Animals
Agency
BBDO (Agency)

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