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Mercedes-AMG Super Bowl 2017 TV Spot, 'Easy Driver' Featuring Peter Fonda [T1]

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In the Coen Brothers' Super Bowl debut, a rough and tumble biker bar with an affinity for the movie "Easy Rider" is naturally set to the tune of "Born to Be Wild" by Steppenwolf. These aging bikers arm wrestle, shoot pool, headbutt each other and get into fisticuffs as a way of untangling their necklaces until they can unite in the face of a common foe. Whoever blocked in this surly gang is going to have hell to pay, unless it's Peter Fonda, Mr. Easy Rider himself. He compliments their rides and drives off into the sunset in his Mercedes-AMG GT Roadster.

Published: February 05, 2017

Advertiser: Mercedes-Benz

Advertiser Profiles: Facebook, Twitter, YouTube

Products: 2018 Mercedes-Benz AMG GT Roadster

Tagline: “Driving Performance”

Songs: Born to Be Wild - Steppenwolf

Ad URL: http://www.mbusa.com/AMG

Mood: Active

Movies: Easy Rider

Scene Location: Route 66

Events & Venues: 2017 Super Bowl LI Feb 5, 2017 at NRG Stadium

Actors - Add: Peter Fonda ... Actor/Actress, Cazzey Louis Cereghino ... Arm wrestler with brown hair, Dale Dickey

Production: Dan Hainey ... Director of Photography, Richard Goldstein ... Producer, Robin Benson ... Producer, Ron Neter ... Producer

Agency: Merkley + Partners ... Agency, Company Films ... Production Company

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