Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About H&R Block TV Commercial, 'Switch' Featuring Jon Hamm

A helicopter crew is training on their new flying machine and things aren't going well -- turns out they don't have a pilot. They find the commander, Jon Hamm, outside the copter teaching a guy on a laptop how to switch his information from TurboTax to H&R Block with one click. After the guy realizes how easy it was to make the switch, the commander is ready to fake-land the helicopter with his crew. H&R Block More Zero lets customers file online for free.

Advertiser
Advertiser Profiles
Tagline
“Get Your Taxes Won.”
Songs - Add
Mood
Active
Actors - Add
Jon Hamm ... Actor/Actress, Ryan Johnston ... Voice Over), Sofia Marie Gonzalez ... girl with laptop
Agency
Fallon Worldwide (Agency), Deutsch LA (Creative Agency)

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