As he sits in his office, a bored man picks up an old R2-D2 figurine. He begins flashing back to his childhood, reminiscing about make-believe lightsaber fights and bike rides as John Williams' score for "Star Wars" begins playing. Back in the present, actual X-Wing fighters rise up outside the window of the man's office. The man throws a chair through the window and leaps into the cockpit of one of the fighters. Suddenly, he is taking part in the Battle of Hoth, firing blasts at TIE Fighters and trying to take down Imperial Walkers.
iSpot Review — March 7, 2018
Hearing John Williams and the London Symphony play any score from the Star Wars movies are enough to make any fan reminisce. Hearing the scream of a Tie Fighter fly-by or the blasters from an X-Wing being used is enough to make the inner fanboy of any adult erupt in joy. BBH New York, presumably full of Star Wars fans, understood this and crafted a 30-second commercial to advertise Electronic Arts new video game, the hotly anticipated Star Wars: Battlefront.
What really sells this commercial is the abandonment of reality (the workplace) to join friends in battle for supremacy throughout the galaxy. When the X-Wings begin to appear outside of the office building window, the working adult sees that his best friend, the same one who served as his wingman in all those bike rides when they were just children, is piloting his own X-Wing, and that R2-D2 is waiting for him to jump into his own to join the fight. Promoting the playing of a game by re-opening the can of nostalgia and childhood for working adults is brilliant.