Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About AT&T TV Commercial, 'Strongest College Football App' Featuring Bo Jackson

Bo Jackson is hosting AT&T's Strongest of the Strong tournament to get to see which Heisman winner gets to watch the 2015-2016 College Football Playoffs. When Bo Jackson asks to see who has built the strongest college football app. Rocket Ismail is up first, and he shows Bo Jackson a football emoji keyboard to allow fans to communicate with each other during games. NFL Hall of Famer Emmitt Smith shows off his loaded potato skins, and defends himself by telling Bo Jackson that he was told to make an, "app" for the contest. Roger Staubach follows afterwards with a plate of potstickers in the shape of miniature football helmets. This promptly moves Rocket Ismail to the top of the list due to the latter's miscommunication.

Advertiser
Advertiser Profiles
Tagline
“Mobilizing Your World”
Songs - Add
Mood
Funny
Agency
BBDO (Agency), BBDO (Creative Agency), BBDO Worldwide (Digital Agency), Hearts & Science (Media Agency)

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