Nike TV Spot, 'The Conductor' Featuring Kobe Bryant, Paul Pierce

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Basketball fans love to hate on Kobe Bryant. Of course, that may have something to do with his undeniable skills or his five NBA championships with the Lakers. In acknowledgement of his retirement from the game, Nike honors the Black Mamba by putting him center court. Fans from nine different franchises, Hall-of-Fame coach Phil Jackson, former world champion Paul Pierce and 10-time all-star Rasheed Wallace sing about how much they hate Kobe. The thing is, Bryant puts up his arms and conducts the hatred into a perfect symphony, proving that, whether you loved him or loved to hate him, Kobe Bryant's retirement is the end of an era.

Published: April 14, 2016

Advertiser: Nike

Advertiser Profiles: Facebook, Twitter, YouTube

Products: Nike Kobe XI

Tagline: “Just Do It.”

Songs: I've Been Loving You - Otis Redding

Mood: Active

Actors - Add: Dusan Brown ... singing Detroit Pistons son, Ary Katz ... bass player, Chris Lawrence ... trumpet player (middle), Clarke Kohler ... Portland fan who yells \"Kobe, you suck!\", Dylan Saunders ... Singing Celtics Fan, James Michael Lambert ... guy wearing ESPANA #4 shirt, Joni Bovill ... Piston fan and mom, Los Angeles Lakers , Mark Edward Smith ... singing Pistons Dad, Paul Pierce , Paulette McWilliams ... woman with dreadlocks in Knicks jersey singing, Phil Jackson , Portland Trail Blazers , Rasheed Wallace , Sidney jacobs ... Singing courtside announcer with headset on

Agency: Wieden+Kennedy ... Agency, Steam / Anonymous Content ... Production Company, R/GA ... Digital Agency, Wieden+Kennedy ... Creative Agency, Wieden+Kennedy ... Media Agency

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