Michelin Super Bowl 2017 TV Spot, 'I Need You' Song by José González
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Michelin makes its first in-game Super Bowl appearance with a new campaign that highlights how the brand helps people support loved ones when it matters most. A father returning home to learn his wife is pregnant, a woman makes her way to comfort her friend after a breakup, a mother leaves work to see her homesick son during his first sleepover -- all made possible with Michelin tires.
- Published
- February 05, 2017
- Advertiser
- Michelin
- Tagline
- “A Better Way Forward”
- Mood
- Emotional
- Events & Venues
- 2017 Super Bowl LI Feb 5, 2017 at NRG Stadium
- Actors - Add
- Ashleigh van der Hoven ... Heartbroken blonde friend
- Agency
- TBWA\Chiat\Day ... Agency
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