World of Warcraft: Warlords of Draenor TV Commercial, 'Grommash Death Stare'
The Iron Hoard is coming -- will you fight? Join the battle on November 13th, 2014 with World of Warcraft: Warlords of Draenor.
iSpot Review - November 7, 2014Imagine a secluded corner conference room at Blizzard Entertainment where the agency might have pitched the creative idea for this ad for World of Warcraft: Warlords of Draenor:
"Okay. It's only 15 seconds and one take - the camera stays tight-in on a portrait shot of a big warlord named Grammash."
"Don't worry, gamers will know who that is."
"Anyhow, just 15 seconds on this ugly dude's face. He gnarls and roars. Then we splash text, 'The Iron Horde Is Coming'."
"Finally, a quick image of the brand and web address and we're out."
It's an unusual pitch in that it feels that it shouldn't work; but then not all brands are World of Warcraft. The chosen character behind this new campaign has such gravitas in the game-playing community that the target audience is immediately engaged upon the warlord's face at the ad's opening.
Most importantly, the sound team behind this ad deserves serious praise for dialing in on the heaving breathe of the beast and the guttural base of Grammash's growl that cravenly crescendos into his monstrous roar.
In this case, 15 seconds is just the right amount of time for this experience. There's no additional story to convey. Anymore time would be too long to keep a viewer locked in on Grammash, but with 15 seconds, the fighter's building rage is perfectly paced.
Over a million views for this simple 15 second spot demonstrate how the simplest ideas executed well can succeed.
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