Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Sony TV Commercial, 'Join Together' Song by The Who

Separately, the engineer and the artist form their own creations. When the work together, they create something really new. Sony's artists and engineers didn't set out to make electronics, films or music, it set out to make you feel something.

iSpot Review — July 8, 2015

Here is a big-budget example of how a parent brand advertises itself. This TV commercial from Sony is not just about a camera, a TV or game console. It's about the broader experts and professionals that lead to quality and trust in all the products Sony creates.

This kind of communication is built upon and only possible with equity the brand has nurtured through previous campaigns and creative iterations.

When done well, equity advertising engages, creates emotional connections and halos positive impressions and consumer motivation onto the myriad of featured product lines.

Sony benefits from a tremendous entertainment industry footprint and can leverage it with high-profile endorsements and images of its products in action. These are the kind of brand assets that make equity advertising very attractive to marketers and executives.



Advertiser Profiles
Tagline
“Be Moved”
Mood
Active
Actors - Add
Jocelin Donahue ... Girlfriend on plane, Cedric Alexander ... Sound engineer for DJ, Cory Assink ... Guy with walkman, Jeff Grace ... Underwater Sony Engineer, Spike Lee
Agency
Wing (Agency)

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