Quakerstate Ultimate Durability Full Synthetic TV Spot, 'Wayne Gerdes'

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Wayne Gerdes, Fuel Economy World Record Holder, goes through a lot to squeeze out every penny's worth from each tank of gas. Luckily, with Quakerstate Ultimate Durability Full Synthetic, there's an easier way.

iSpot Review - July 8, 2015

Quantified claims close out a quick feature around an average-guy storyline. The guy's unique dedication to fuel economy contrasts the consumer benefits of QuakerState. It's a proposition we get immediately - Save fuel with this oil, and here's how much.

What makes the spot work creatively is the ability of this everyman to engage immediately. His unique record and devotion to fuel economy is a curiosity, but one to which we can relate. This should be just enough to hold the average viewer's attention; and, ultimately, that's what the creative portion of advertising should do first and foremost.

His story so clearly tells the parallel brand story of using good oil to save fuel. It creates the kind of synergy between creative and strategy that is the envy of many brands and agencies.