Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Lincoln 2013 Super Bowl TV Commercial, '#SteerTheScript' Featuring Jimmy Fallon

When Lincoln teamed up with Jimmy Fallon and asked fans to tweet about their favorite road trip experiences they heard about everything from traveling German exchange students to an Alpacalypse. One thing that didn't change however is that the story always starts with you.

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Songs - Add
Mood
Emotional
Agency
Hudson Rouge (Agency), Team Detroit (Creative Agency)

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