Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Chobani Simply 100 TV Commercial, 'Love This Life'

In a tropical vacation setting, a woman wakes up in a soft bed next to her wife and enjoys the delicious taste of Chobani. Enjoy a peaceful moment with Chobani Simple 100...and maybe give your lover's foot a tickle to wake them up for a taste.

iSpot Review — June 30, 2015

Chobani's Simply 100 Yogurt has a fittingly simple, but nevertheless beautiful, new ad. In "Love This Life," little dialogue, a simple premise and a lovely soundtrack come together to create an ad that sells you on the brand just as much as it does the yogurt.

The ad is a part of a series of spots, all focusing on loving life and living it naturally. In these, Chobani has done an excellent job showcasing realistic portrayals of families. Rather than over-the-top happiness and clearly staged scenes, these ads feature families fighting, kids bothering each other and couples acting like real couples. Their simplicity perfectly captures what's unique about Chobani: their use of 100 percent natural ingredients.

This newest spot, featuring a woman in bed with her wife enjoying a quiet morning eating Chobani yogurt, is a perfect continuation of the campaign. The serene beach setting and playful couple interactions highlight the kind of peaceful lifestyle the brand is championing. It shows us that happiness can come from the little things, like a delicious 100 calorie yogurt. 



Advertiser
Advertiser Profiles
Tagline
“Love This Life”
Songs - Add
Mood
Active
Actors - Add
None have been identified for this spot
Agency
Wieden & Kennedy (Creative Agency), Weber Shandwick (Digital Agency), Horizon Media (Media Agency)

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