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BMW i3 Super Bowl 2015 TV Spot, 'Newfangled Idea' Ft. Today Show Hosts

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It took Bryant Gumbel and Katie Couric a quick minute to understand the Internet when it was first introduced 21 years ago. The BMW i3 is a car with nothing under the hood, made with wind and carbon fiber that leaves the former Today Show hosts once more confounded. Watch for this commercial during Super Bowl XLIX February 1st, 2015 on NBC.

Published: January 26, 2015

Advertiser: BMW

Advertiser Profiles: Facebook, Twitter, YouTube

Products: BMW i3

Tagline: “The Ultimate Driving Machine”

Songs: Electric Avenue - Eddy Grant

Ad URL: http://www.bmwusa.com

Mood: Funny

Hashtag: #HelloFuture

Events & Venues: 2015 Super Bowl XLIX Feb 1, 2015 at University of Phoenix Stadium

Actors - Add: Bryant Gumbel ... TV Personality, Katie Couric ... TV Personality, Rebecca Blumhagen ... Bike messenger

Agency: kbs+p ... Creative Agency, Universal McCann (UM) ... Media Agency, F&B ... Production Company

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