2nd Screen Marketing

2^nd Screen Marketing

Extend your TV spots with a Twitter Hashtag and a Call-to-Action

2^nd Screen Promotional Campaigns for TV

As many as 86% of TV viewers* use mobile devices (2^nd screen) while watching TV. Our patent-pending platform leverages this trend, enabling your TV marketing campaigns to extend onto the 2^nd screen and on social media. Our campaigns are designed to deliver brand engagement as well as increase your number of opt-in followers via Facebook, Twitter and mobile app downloads.

The audience sees your hashtag

They tweet about the commercial

We send them the promotion!

Setup Your Campaign In 3 Easy Steps

Select a unique hashtag for the type of campaign you want to run: Sweepstakes, Contests, Coupons or Exclusive Content.

Set up your campaign parameters, rules, and customize a mobile landing page.

Insert a hashtag and a call to action into your TV Commercial for your audience to view.

Once your campaign is underway, you'll be able to view real-time data around campaign response down to each airing of your TV commercial!

Features Of 2^nd Screen Marketing

Our 2^nd screen marketing solution extends the impact of your message well beyond the 30-2^nd TV spot, seamlessly amplifying the message into the mobile and social worlds. Our platform enables you to engage consumers using a variety of promotional tools. We manage the campaigns end-to-end.

Sweepstakes

Prizes and giveaways are a great way to engage an audience. You pick the prizes and set the contest rules, we do the rest. Select the number of times a user can tweet to enter and select what actions the user must take to complete entry: like your Facebook page, follow you on Twitter or download your mobile app.

Contests

Contests are a great way for you and your audience to get creative. Ask your fans to submit pictures, video or their favorite things about your products or a particular topic. We manage the campaign; you pick the winner(s).

Coupons and Offers

Coupons and special offers are a great way to drive sales and engagement for your products. Choose to distribute digital or print coupons with or without unique codes.

Exclusive Content

There is only so much content that can be packed into a 30s TV spot. Let users unlock additional content such as behind the scenes, unrated versions, games and other media related to your campaigns.

Benefits Of Our Platform

Social
Interaction

In the traditional TV world, a call to action has been tied to phone numbers, URLs, and texts. None of these methods are memorable or social. Our methodology of leveraging Twitter hashtags with a call to action is both easy to remember and is social.

Mobile
Ready

Our campaigns are designed for the mobile world. Using the Twitter app or website, consumers can easily respond to a call to action and then instantly be delivered a link via a tweetback which allows them to complete the call to action in a few clicks. We have designed the platform with the path of least resistance in mind, not requiring consumers to download apps or do anything they aren't already accustomed to.

Spot
Analytics

TV advertising is the largest advertising medium, yet it's one of the most inefficient one. Our methodology enables direct response and engagement measurement by each airing of your spot. Our software watches all major networks on TV and automatically knows exactly when each of your spots is aired. It can then correlate the campaign response, using location and timestamp data of Tweets, to each airing of a commercial with a high degree of accuracy.

* According to a 2011 whitepaper produced by Yahoo/Nielsen.

2nd Screen Promotional Campaigns for TV