Pepsi Super Bowl 2018 TV Spot, 'This Is the Pepsi' Song by Kesha

Pepsi blasts into Super Bowl LII by asserting that it's for every generation. The cola that kids drink today is the same one their fathers relished as they were working on the car and the one that Grandpa guzzled on his first drive-in date with Grandma. The beverage might not have gone to the moon, but Pepsi claims the drink is the connective thread between some of the greats like Michael Jackson ... and Uncle Drew. Pepsi also apparently energizes the "Back to the Future" DeLorean AND Jeff Gordon's race car. Even Cindy Crawford, along with her fellow-model son, returns to the scene of her 1992 Pepsi commercial to show them how it's done.